Bradford has one of the highest mortality rates from heart disease in England, with more than 700 deaths each year. One in five people over the age of 65 dies from coronary heart disease and one in two people will die from some form of vascular disease.

The campaign needed to raise awareness of heart disease and educate people on how to lower their risk. It was also important for the campaign to appeal to people of all ages and ethnicities.

The shocking fact that heart disease is Bradford’s biggest killer led to a “Hitchcock – Who done it?” inspired design, depicting a crime scene with evidence pointing to the main factors of heart disease and strokes.

Posters, banners, social media graphics and a fully responsive award-winning website were created to maximise impact.